PRODUCT PHOTOGRAPHY WORKSHOP BY ADITI SINGH

Every moment you unfurl the pages of an advertising brochure, browse your favorite restaurant menu or visit an e-commerce website, you are touching the world of product photography. 

Product photography” is a genre of photography, which is mainly used for commercial purposes and running campaigns. This type of photography mostly deals with creating photos for brochures, magazines, leaflets, e-commerce websites, online stores that a brand or company uses to describe products and services.

In simple language, the product photography is a type of advertising photography in the e-Commerce sector with the purpose of capturing great shots of products for commercial use. The subject of product photography are all goods and services that need advertising, to highlight their advantages and methods of application. This kind of photography is one of the last types that occur with the development of online marketing. 

This article serves as a perfect hands-on-guide for e-commerce nerds and beginners in product photography who love getting down to the depth of things, tearing the matter down to the particle level to refine every inch of the process and beat the competition through perfection. So let’s proceed into the Artistic world of Product Photography.

Objective Behind Product Photography

The ultimate objective of Product photography is to follow a realistic approach while capturing a realistic image of the object. The image has the power to describe everything in detail which words might fail at! This allows potential customers to get a real idea of ​​the product being advertised is all about. 

This is extremely important since buyers can not perceive and touch the object they see. But owing to product photography, they can visualize the appearance and characteristics of the product. From the picture, the viewer should be able to get an idea of ​​the texture and intricate details of the object, imagine how it can be and how it would look like to be in his possession, and be able to sense, taste, and touch the product. Each and every detail that a product photograph portrays matters! 

Product Photography Uses

Product photography is used everywhere, where there is a need for both online and offline advertising and product presentation. Most often the product photography is needed in the food industry, fashion and cosmetics industries, successful catalogs, brochures, magazine ads, billboards, online ads, company websites, architecture and interior design, industrial sector, online trade, etc.

Image courtesy- Aditi Singh

Effects Of Product Photography On Business

If you underrate the power of product photography in your business, you may be stuck trying to figure out why nobody is ready to buy your products. Product Photography can play an essential role in selling products. Images are the main reason for supporting the company brand and converting customers into sales.

Product photography can affect all KPIs (Key Performance indicators of an e-commerce store). Average check, ROI, CTR, customer LTV, etc are a few of them. 93% of customers consider visual appearance to be the critical deciding factor while purchasing a product.  If you pay attention to the product imagery that it requires, conversion rates will increase, returns will be less, abandonment rate will decline, and your average check will bloom like never before.

As an example, consider online shopping. You are looking for a “specific” lens for your camera. If the website only has descriptive content of the lens without any photos, would you even think of buying it? Most customers, before reading the description, lay their eyes on product photography to confirm if the product is the one they are looking for.

Even a single Product photograph can speak a lot about the item like its size, shape, color, depth, details, and even how it is used. For an e-commerce business, the high-quality product photography is the key to sales. Ignoring this aspect of your business can surely land you up in huge losses! 

Types Of Product Photography

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If you dive deep into the world of Product Photography, you’ll be amazed to see where and how it is used. So in this article, we have made a small attempt to classify product photography based on different factors:

  • Based on the Number of Objects in the Shot
  • Individual Product Photography
  • Group Product Photography
  • Based on Size and Dimensions
  • Detailed Photography/ Close up Photography
  • Scale Photography
  • Based on Purpose
  • Packaging shot
  • 360-degree product  photography
  • Based on Props used
  • Hanging object photography
  • Mannequin Photography
  • Flat Lay/ Simple Studio Product  Photography
  • White Background Product Photography
  • Social Media Product Photography
  • Based on the information provided
  • Infographic Photography
  • Promo Images
  • Based on Usage
  • Process Photography
  • Lifestyle Photography

Based On The Number Of Objects In The Shot

1. Individual Product Photography

One of the most common categories of Product Photography is Individual product photography where a single object is considered as the main focal point of the image. It highlights almost all the features of the product, giving the viewer a proper context of the item.

Image courtesy- Aditi Singh 

When to use: To upsell, to provide eye-catching visual context, to highlight a unique style.

2. Group Product Photography

Group Product Photography is a great way to demonstrate options to the buyer. Here several photos are grouped together in a single reference line. This means the viewer can see a whole range of a new line of products and can relate the pros and cons of one against another competing item. A grouping is a way to portray the shape, color, size, depth, angle, and variations of the products in a single compelling frame. 

When to use: Product photography is often used for promoting discounts and offers.

Based On Size And Dimension

1.Detail Photography/ Close Up Photography

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Detail photography is a type of photography used to highlight exceptional characteristics of the product, giving more detailed angles to a product, and showing such aspects that a viewer might have missed themselves in-store. 

The pictures display what the competitor product lacks. It requires specific settings for camera and lighting to be able to zoom in on the part of the entire photographed item. The wider the range of close-up photos you have, the more your customer or client will trust your work and your brand

When to use: E-commerce stores as well as in commercial shots for social media, jewelry product photography, in the premium sectors, and for antiques and vintage online stores to show imperfections and set clear expectations for shoppers. Close-up shots show off the quality and texture of the materials’ important details, such as the lining of clothing, a necklace clasp, or the binding of a notebook. 

2. Scale Photography

Another size-related type of product photography, used in e-commerce business to give context to an item in terms of comparison to the size of other objects is scaled photography. Creating a scale in photography can give you a defined and realistic approach to how large or small the product is.

The best way to find examples illustrating scale photography is to google “Kickstarter smallest in the world”. 

Scale Photography helps your customers visualize how the same product might work for them.

The popular #TetrisChallenge is also an example of scale photography. Look below, that’s not the ordinary type of a product picture you get to see often.

Image courtesy- Aditi Singh

Based On Purpose

1. Packaging Shot

In this era of design-oriented visually saturated consumerism, packaging shots matter. Unpacking youtube videos get millions of hits. Organizations spend massive money on planning and assembling their exceptional branded packaging. So it is just normal to likewise capture the consequence of that investment in a shot.

By capturing shocking close-up pictures of your item, demonstrating precisely what it resembles down to each exquisite detail, your crowd can genuinely figure out the thing. Effortlessness is frequently essential with e-commerce business photography since potential clients keep on comparing items on the web. 

At the point when you’re confident that your design speaks for itself with real evidence and you have to keep things clear, extraordinary packshot photography is basic. Knowing how your item is packaged gives clients a superior feeling of your branding. 

When to use: Elaborating the branded packaging. Use it if your packaging echoes your brand’s uniqueness. 

2. 360-Degree Product Photography

For something more modern and sophisticated, 360-degree item photography has been trending massively over the past few years. It gives a definite look to a viewer from all angles and sides. The picture taker clicks successive photographs of the item and follows procedures together to get the last persistent picture. 

This takes into consideration intelligence with potential purchasers and lets them analyze your item significantly, more intently, while leaving a genuine impression. Extraordinary 360-degree photographs can make the illusion of seeing the item, in actuality, permitting you to truly flaunt the best highlights of your structure and coerce individuals through your online checkout. 

When to use: Use it if you have greatly facilitated and sufficient memory to help the robust documents without hindrance to the speed stacking. Use a 360-degree technique with all premium products, like, jewelry, bags, belts.

Based On Props Used

 1. Hanging Object Photography

There are various layouts used by photographers, one of them is hanging. Hanging photography is a kind of photography that gives an object a 3D impact. The critical rule of attaching an image is to have the focal point of the photograph be at 57 inches. This mirrors the standard eye-height of the typical individual and is utilized as a standard in most museums, art galleries, and exhibition halls. 

When to use: Apply it with unusually shaped objects, such as jewelry, accessories, that need extra depth and dimension.

2. Mannequin Product Photography

Another simplified layout when it comes to product photography is mannequin photography. Mannequin images are great for clothing photography. The volume that accompanies the mannequin permits the customer to improve thought of how a garment will look like on a customer. 

Utilizing mannequins to feature clothing gives an increasingly 3-dimensional appearance to the item. Mannequins arrive in an assortment of sizes and body shapes and permit various postures to display the apparels. 

When to use: Use it for apparel, clothing lines, when the fit matters, if the fabric is elastic. Use it for primary collections & fashion pieces.

3. Flat Lay/ Simple Studio Product Photography

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Flatlay Photography, studio photos, or still life or mostly independent items shots are the most fundamental kind of photography for taking the best product pictures. The essential explanation behind making studio arrangements is the explanation that you can have control over the method. 

Their sole necessity is that they must be done in an expertly prepared studio without any human element. The point is to have the option to control the lighting, differences, and forms in a little domain permitting you to feature certain parts of the thing. Since 22% of profits happen because the item appears to be unique, in actuality, you’ll need to make it look as reasonable as could be expected under the circumstances. 

A studio shot is an unmistakable method to show potential clients what you’re selling. At the point when customers peruse thumbnail pictures, they’re attracted to clear, splendid photographs that hotshot the item. They can be individual or group pictures, independent objects, against a white background, or organized with different props against a rainbow-hued background.

For studio product photography, the environment, skills, and technical equipment are of huge importance because a simple item must be presented in such a manner that it can grab the attention and interest of the viewer at his or her first look at the product.

 When to use: whenever your e-commerce store is large enough or aims to be big enough to afford professional photography, advertising food products, and fashion.

4. White Background Product Photography

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White Background shot is the most fundamental kind of studio product photography, yet the most well known and viable as well. Make a knockout of the item such that it appears to be floating on the foundation. At that point use Photoshop to choose the item, remove it, and set it on pure white background in a multi-picture format. It’s the least demanding and most clear approach to introduce your items and just requires a straightforward arrangement to totally confine the item as the center core interest. 

When to use: e-commerce stores like on Amazon, eBay, Etsy, etc.

5. Social Media Product Photography

One of the freshest and most inventive sorts of Photography — Social Media Product Photography has a gigantic symbolism. Instagram is the spot to chase for the best models, to learn new deceives, and turn into a pioneer. 

The combos, foundations, visual communication, models, creatives found in internet-based life might be as differing and un-combinable, as humanly conceivable to envision. There is one crucial thing about this sort of photography which is to publicize. It must be sufficiently charming or stunning enough to get viral: to get loved, shared, and remarked upon. 

When to use: When your e-commerce business needs social media following (and we bet you do).

Based On Information Provided

1. Infographic Photography

Infographic Photography is an absolute technique of photography for an SEO-obsessed e-commerce business. Getting to the top of the search engine rankings takes thousands and thousands of investments in both written and visual content. But when it comes to Google images rankings — one well-made infographic image serves your purpose.

When to use: If your e-commerce business is looking to get onto the first page of Google ranking.

2. Promo Images

It starts by placing a logo against an image finishing with a collage for a social media campaign. Promo product photography may come in all sorts of shapes, fonts, colors, graphics, styles, and sizes and used across all channels. 

When to use: for promotional and advertising campaigns, for social media marketing, for email marketing.

Based On Usage

1. Process Photography

Process photography, also referred to as in-context photography, is a type of photography that captures an object when it is being produced, created, processed or even decorated. It speaks a lot about the photo. It signifies the effort that the worker is putting into creating the product.

When to use: used in hand made segments or the beauty industry. 

2. Lifestyle Photography

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Lifestyle photography is an entire chapter all alone in the commercial photography book. Pictures of your item are shown as a feature of a real existence scene or in real life. An expert way of life picture taker can add another new measurement to your item photography, re-making certain situations with entertainers and sets while having the attention on your item. 

The story behind the photograph can be endless, yet they can get the beholders to want and envision utilizing the thing. A way of life shot enables individuals to envision what their lives would resemble if they possessed your item. Lifestyle product images are similar to context action product photos.

When to use: At times, there is a requirement for item photographs that don’t feature an item. These are set up, lit, and arranged simply like an item photograph highlighting an object, yet there is no particular item in the picture. These kinds of item photography don’t sell an item, instead sell a thought.

In the picture above, we don’t know who this lady is, and it doesn’t even matter also. But still, we visualize whether the purse will suit our style, the olive green sweater looks good and those shiny black boots will affect our dressing style or not! These types of photos can clearly help us decide if we want the product or not. 

Glimpses Of The Product Photography Workshop

Image courtesy- Aditi Singh

We as whole respect the unmistakeable excellence of the product that it secures. A product is everything about the details you capture, including the brand, style, and facade. The apparent estimation of the reliability of your image is frequently decided on the nature of your visual substance.

Still, dealing with the ups and downs of Product photography? For what reason do you feel that is going on? Is it you or the things that are lagging behind? Keeping it collectively for the proper response? All things considered, the appropriate answer is you need to know about the Comprehensive Guide on Product Photography Workshop. Venture into a down to earth world, rather than staring off into space in a conjured up universe. We, as a whole, need some assistance from somebody or the other. 

About The Workshop

The Product Photography Workshop was held on 7th July 2019 from 11 am to 5 pm in New Delhi by Aditi Singh. Just 25 candidates were permitted to attend the workshop, keeping in mind that restricted entries for the workshop would help in giving adequate focus on each candidate. The members were asked to bring a Camera only. The rest of the things including Tripod, some light objects, and a Light source with themselves. were managed by Chiiz and our team. 

Image Courtesy –  Aditi Singh

During this workshop, individuals figured out how to style and take high caliber, inventive pictures of products. In case you wish to improve your aptitude and catch immaculate pictures, it is an incredible way to monetize your energy by working with brands, internet business, and list shoots. This workshop isn’t just your option, but a wandering stone of what might be on the horizon. 

Do you really understand your product? Finding the gadgets required for photography? Then again finding the appropriate background? Or still, confused with how to utilize your props? What is the best workflow? Struggling with lighting? Taking everything into account, all of these requests have only one answer i.e., A Comprehensive Guide on “Product Photography Workshop by Aditi Singh”.

In this workshop, we cover all of these issues, have a better than average experience, and build an attractive portfolio for yourself.

Uniqueness About This Workshop

This 8-hour workshop was divided into 3 sessions for giving a comprehensive understanding of Product Photography.

Session 1: Basic Concepts

The first session dealt with the basic concepts required for understanding product photography. All the following topics were discussed during these hours.

 

Image courtesy- Aditi Singh

  • Understanding the distinction & relativity between Tabletop/Product/Food/ Still Life Photography
  • E-commerce v/s Catalogue & Concept Shoots
  • Establishing Photography work area
  • Understanding Props/ Background/ Surfaces
  • Light and Lighting Set-ups

Session 2: Practical Applications

Just theoretical knowledge isn’t enough right? Until one has practical exposure, he can’t get an idea of how things actually work. This workshop comprised hands-on- experience for sharpening your Product Photography skills showing how Lighting effects photography by using Simple diffused Products, Glass, Metal/Stainless Steel as props.

Image courtesy- Aditi Singh

Session 3 : Interactive Session + Q & A

The session finally concluded with lots of fun, answering queries of the candidates, and giving a concluding paragraph on Career Guidance on product photography and Stock photography as a revenue stream.

We need to find that one light that will assist you in capturing better. What are the initial steps to search for a profession in Product photography? How important planning is? Are you confident about working with a variety of products? How to edit the pictures? Which hues ought to be at the center of attention to make it more engaging? How to begin building a portfolio? 

There are a million “How?” “which?’, and “what?” yet the inquiry here is “Who will assist you with discovering it?” The appropriate response is CHIIZ. I will describe Aditi’s workshop story to help you with all your questions. This blog is a full guide as far as anyone is concerned about Product photography. Name it, and you have the solution.

Image courtesy- Aditi Singh

Pieces Of Equipment That You Need

The best thing that you can do for your product photography is to equip yourself with the right kind of gear to produce the best results.

1. Lenses

Camera Lenses can assist you with getting a fresh, close-up shot of your item. When looking for a lens, make sure to consider its “base centering separation”.

2. Tripods

Mainly used for capturing a consistent shot, tripods are accessible for all camera types, including cell phones. A tripod with extendable legs is ideal so you can easily change the height and point of your camera. 

3. Camera Remotes And Triggers

Simply pressing the discharge button with your finger can cause a slight change in the camera settings. Including a remote control or link discharge to your set-up avoids this camera shake. These devices are additionally valuable while shooting products of clothing or embellishments. 

4. Lighting Devices

Great lighting breathes life into your items and compliments their best highlights. 

5. Bounce Cards and Reflectors

You can utilize a ricochet card or a reflector to reflect light onto your item. Wearing white garments when taking photographs can likewise help reflect light back onto your subject. 

6. Softbox Lights

Especially accommodating for lighting bigger things, a lot of softbox lights can enlighten your items from the side or more, which lessens shadows. These lights are now and again are referred to as a “softbox consistent lighting kit”. 

7. Lightboxes and Light Tents

 For little things, a lightbox (with sturdy dividers) or light tent (with texture dividers) can smoothen your procedure with a steady scenery and light source. 

8. External Flashes

The built-in rays on advanced cameras cause harsh shadows and hotspot areas. An outer blaze or Speedlight combined with a DSLR or mirrorless camera can help understand this. A radio-controlled model that can be moved around your product and gives you more command over the control of light. 

9. Flash Diffusers

A Flash diffuser scatters light from the blaze, making it less harsh and expelling profound shadows. 

About The Mentor

 

Mentor of Product Photography Workshop- Aditi Singh

A psychologist by Qualification and Photographer by choice, Aditi began her journey through this ken-spotted universe of photography in 2013. She completed her B.Sc from Delhi University and M.Sc in Psychology from Annamalai University. She began showing her work in a few gathering presentations, composing Photography articles for a site, and instructing photography to students apart from her studies.

Afterward, at some point in 2015, she heightened to Product and Tabletop Photography investigating her innovative streaks and aesthetic personalities, including adaptability and complexity in work with a longing to ace the minute details and serving the customer’s needs. She has worked for organizations, specialists, free customers, and so on. Apart from business tabletop photography, she spends her time between Travel & Documentary Photography, Pinhole, and Stock.

Her Career in Product Photography incorporates conducting more than ten fruitful and basic workshops in Product and Tabletop Photography in Delhi and NCR; Visiting personnel at Bhartiya Vidya Bhawan and Chipping away at different index/publicizing shoots, conducting Glasscapes Workshops and lots more! She completely balances her professional life although being a successful mother.

“Mentor- Aditi Singh

A freelancer proficient photographer with many years of experience, delicate abilities, has a decent connection with customers, proficient camera, gears of the camera, and significantly more! Apart from her inclinations in Photography, Aditi is a self-educated Zentangle, and Mandala artist and her preferred divertissements include composing, listening to music, and evolving. 

Who All Turned In For The Worship

Regardless of whether you are looking for a Career in Product Photography or aspirations in tabletop photography, whether you are a studio photographer, an innovative artist, an optimistic web-based business, a buyer from an e-commerce website, this workshop improve your considerations both on inventive and business parts of Product photography.

This workshop is additionally open to photography specialists, fledgling, a novice who might want to investigate and try different things with the alternate points of view of photography.

Things to Learn From Product Photography Workshop

1. Understanding Lighting and Its Conditions

To ace Product photography, you have to understand how light functions. Try not to settle with Product pictures with light spots or reflections. With the correct lighting arrangement, you can without much of a stretch take extraordinary photographs of clear and shaded glass, watches, shades, metallic articles, and even adornments. 

Natural Light vs Artificial Light

Keep in mind how specific kinds of light can improve (or hinder) your Product photography. Don’t forget that purchasers get the best glance at a thing face to face, where they can see all that they have to before buying. The correct lighting game plan encourages you to uncover those basic Product features.

Image courtesy- Aditi Singh

A solitary lighting arrangement probably won’t work for each and every product. A lighting course of action that works for certain Products may debilitate the presence of others. There are two sorts of light you can pick as your fundamental light source: 

  • Natural Light

Natural light is also referred to as daylight. It’s otherwise called “soft light” on the grounds that the sun throws a bigger, milder scope of light than, a light sparkling legitimately on the product.

The following is an engaging Product photograph taken under natural light. The sun rolling in from the left lights, the folder case consummately while throwing a delicate shadow on the legs of the man conveying it to accentuate the product. 

  • Artificial Light

Artificial light comprises candles, fire, and all the more ordinarily, lights. It’s likewise referred to as “hard light” since it creates an increasingly centered light surface. This kind of light obliges Products with physical details that should be highlighted to impress an online customer. 

Scroll down to behold an engaging Product photograph where artificial light was used. The watch’s surface and face configuration are its principles selling focuses.

2. A Word on Camera Settings

Remember that white balance, opening, and ISO settings are advanced for your lighting arrangement. Ensure your camera settings get maximum benefits of your lighting arrangement, or all your exertion may go to squander. Modify your white balance as per your light source. Pick a characterized portion of your product to concentrate on like a watch face or the external edge of clear dish sets.

Shoot in manual mode and set your opening to in any event f/11, however ideally higher (like f/16). Utilize the least ISO conceivable, like ISO 100, to catch the most detail.

For the backlit arrangement, you will most likely need to slow your shutter speed two or three stops beneath your light meter’s recommendation so as to overexpose the picture. For side lighting and overhead lighting, you can go as per your light meter’s recommendation. 

3. White Background

For white Backgrounds, it’s not as basic as setting up a table against white drywall. Indeed, even cell phone cameras can get little imperfections on a white divider that you wouldn’t see with the unaided eye. To catch an ideal white Background without any corners or flaws, utilize a scope. 

Whenever you are in doubt, choose a White Background. Keeping your background simple and clear will ensure that the product to highlight itself doesn’t become a prop! Light colors like pale blue, light pink, sky blue, yellow can work well but avoid a deep and solid background unless your object is of light color. Remember to portray your product as a crisp center of attraction against a plain background.

4. Utilization Of Props

Props help contextualize your item, so buyers understand its purpose and imagine it in their own lives. But With regards to Product photography props, don’t get excessively eager! Keep in mind, the principal focal point of every Product photo ought to be the product. So, props can be welcomed and help light up the photo for your viewers. 

So how would you choose what props to utilize? It’s generally suggested deciding in favor of light with regards to props. Keep them straightforward, lined up with the shading plan, and pertinent to the scene or your product. 

Show your item in real life so purchasers can perceive how it may be utilized. On the off chance that your item is little and convenient, you might need to design a way of life shot where it’s demonstrated settled in a tote sack, nearby a book or wallet.

5. Take Multiple Shots From Varying Angles

If you have an enormous line of Products to shoot, it may be enticing to simply take a couple of every product and move along. Taking multiple shots from varying angles will show your clients precisely what your product resembles. 

6. Make A Diagram

This Product photography tip is essentially outfitted towards those of you who sell stuff with highlights that can’t be completely clarified through standard photographs. It implies that individuals won’t accept your product unless they see how it functions. 

An essential outline is a compelling method to obviously distinguish the individual details of your product and to concisely disclose what each adds to the product in general. 

In the picture below, the seller focuses on the Queen SIze Sofa and separates it into four sections. Thus, any customer who beforehand didn’t have the idea what separates adaptable foam sleeping pads from standard beddings finally understands it.

As such, you’ve utilized an outline to exhibit the novel worth your product offers to the buyer. You can’t approach a Product photograph for substantially more than that. 

7. Ensure Your Hues Are Appropriately Toned

The way, utilizing a standard lens abstains from mutilating the product, keeping the hues genuine is similarly as significant. Imagine ordering a gorgeous deep red dress, you got attracted to because of the vibrant color, but what you got was completely different! Not funny right! 

For lifestyle Product shots, Colour theory is vital for attracting potential clients. Certain colors and color combinations can draw out a particular thought, feeling, or trademark in an individual. 

To ensure proper toning of colors, check out for that the lighting you are utilizing isn’t tinted in any capacity. In post-processing, you can alter colors to bring some similarities with the real product. Further, remember to check the photo on different gadgets to perceive how the shading changes among screens.

8. How Tabletop Photography Is Different From Product Photography

Tabletop photography is a class of business Product/still life photography, which infers putting articles, for example, food and beverages, contraptions, makeup, and so on the table. Primarily. Product photography is related to publicizing and advancement of a Product, and tabletop photography is no exception in that. It also implies that this arrangement is planned for the commercial shooting of the Products keeping the table as a Base

Image courtesy- Aditi Singh

Reasons For Tabletop Photography Being In Limelight

Right off the bat, this is a result of utilizing such sort of Product photography on Instagram. Besides, orchestrating a tabletop photography studio won’t take a great deal of time and endeavors, contrasted with the conventional Product photography studios. Be that as it may, the picture quality will fulfill the expert level guidelines. 

One can divide tabletop photography into three most well-known sorts – flat lays, adapted, and white Background photographs. Everyone has their own motivation and eccentricities. 

Image courtesy-Aditi Singh

  • Flatlay Tabletop Photography

The flat lay tabletop Photography is taken from above, at a 90-degree edge. This style lets you feature level Products or an incredible number of them in the most ideal manner possible. 

  • Adapted Tabletop Photography

The adapted tabletop Photography inundates a Product into its “normal” condition.

  • White Background Tabletop Photography

As discussed earlier, This style of tabletop photography is proposed dominatingly for business purposes. You’ll regularly observe the white Background photographs on the online e-commerce platforms(Amazon Product photography) since white background doesn’t divert your consideration from a Product and potential purchasers can assess it completely. 

Image courtesy-Aditi Singh

9. Catalog Photography v/s E-Commerce Photography

Catalogue Photography is a fairly particular photography discipline,  relying upon the sort of product you are selling. It might require models, an unequivocally themed idea, or both to show your product off truly well. Clear Product shots for a Catalogue can be executed rapidly (this is obviously a less expensive approach). However, working with a solid idea structured around your Products can be the distinction you are searching for to make your catalog photography something that truly sticks out and establishes a connection in your client’s mind. 

While catching straight forward Product photos, you need to shoot them wonderfully and ensure the Products bounce off the page. This is anyway a less complex shoot, for the most part, shot on a White Background, you let the product justify itself with real evidence. Obviously, you do need to ensure that every product is lit effectively and spread out in a manner that underscores its significant highlights. 

10. Group Building

Is the advanced stage significant for your work? Truly, sure it is on the grounds that individuals are not going to come to you.  Since online networking is the main alternative, you got in your pocket, Learning an advanced advertising course may assist you in building your altering aptitudes. 

Like the site, logo, Photoshop, video editing, content composition, online marketing, website development, and design, these all will be manufactured right in their places. We, as a whole, need a group to construct this vision. Initially, even a group of four individuals could work! It could be your companions or only a gathering who ran into each other having a similar zeal towards the Hobby. Gradually, and consistently your chain will develop, and one day your name will gain its worth.

11. Career In Product Photography

Photography Careers can form a basic or wide scope of businesses. They regularly require information on present-day imaging innovation just as customary photographic equipment. 

Today, there are a huge number of different professions in the field, from representation photography to photojournalism. Every decision offers various chances and requires various aptitudes, and some much offer enough remuneration to make them feasible for permanent employment. 

Image courtesy- Aditi Singh

Reasons To Go For Product Photography   
  • High recurrence rate: When a retailer enlists you to picture an assortment of Products, it’s once in a while a one-time venture. In the event that you accomplish great work, you get called again when they have a new product. 
  • Adaptability: Since these customers are in the web-based business space, they wouldn’t fret delivering you the product to photo. So you can pitch to customers around the nation. 

Product photography incorporates a scope of photography professions that represent considerable authority in helping customers advertise their Products or administrations. Business photographers take pictures of everything, from structures to products to organize workers.

For example, catalogs, promotions, and websites. Likewise, they may document gears or undertakings for organization records and reports. This makes it one of the more lucrative and worthwhile professions in photography. 

12. Building Your Product Photography Portfolio

Marking your portfolios is the following level! Try to have contacts as much as possible. Discover those in such informative workshops where you might be coming across several influential people. Try responding to whatever is taught to build a positive impression among them. Take a stab at fixing as opposed to crying about things you don’t have. Get it going. I know! 

  • Building Potential Reviews

Start by doing a couple of little activities for free or at a very low cost. In return, request the customer to leave valuable feedback and reviews. Feedbacks are the strong pillars on which a Brand proceeds. These reviews are going to assist you while selling your services to paying clients later.

  • Build A Simple Portfolio Website

Try not to invest an excess of energy in the structure, looks, and graphics of the site. Undoubtedly they are also considered to be essential features but you need to refine yourself first before improving your website. All you need is to look proficient, with an eye-catching page, a portfolio page CATEGORIZED properly with your works, collections and client reviews, and a contact page. It shouldn’t be more than that to begin.

13. Marketing

The final step towards establishing an entire identity of yourself as a brand is to advertise your works. Social media platforms can be great for marketing. Keep posting relevant content daily with attractive words and eye-catching visual content. Whether you use Instagram, Facebook, or Twitter for your brand, don’t forget to insert appropriate hashtags. Always ensure to highlight your main Photography website and Portfolio to drive in more engagement to that website.

A Final Glimpse Of Product Photography

“Photography is one art form where a photographer concocts all the elements of the unconscious mind to create stunning images.”- Aditi Singh. Let me show you a few more glimpses from Aditi Singh’s Photo Wardrobe. You can follow her on Facebook, Twitter, Instagram, and iStock Photography to give a treat to your eyes! Till then let’s take some breathtaking glimpses of product photography.

Image courtesy- Aditi Singh

Image courtesy- Aditi Singh

Image courtesy- Aditi Singh

Image courtesy- Aditi Singh

Image courtesy- Aditi Singh

Image courtesy- Aditi Singh

CONCLUSION

Finally, it’s really critical to you and your business brand, or your client’s business to have a good hold on clean, and effective product photography. The most important idea to understand is choosing a different but right strategy for each product. Well, I hope by the time you have reached this point of this blog, your desires must have fuelled up to grab your camera, insert the lenses, and hunt for capturing such appealing Product shots. 

But wait a minute! If you have a keen interest in photography, I would recommend you go through CHIIZ. We have a number of photography workshops designed to teach both amateur and professional photographers. You can check that on our Events Website. Also, head to our Blog for more such tips and tricks about photography. You can subscribe to our digital magazine through Magzter or Issuu to delve into more organized and well-furnished photography content. And if you think you have learned a lot and you want to give it a check, then, proceed to our Contest website, participate there and win astounding prizes

“Cover image of Vol_37”- Image courtesy- Chiiz

I hope that this comprehensive guide on the Product photography Workshop by Aditi Singh” played an essential role in bringing CREATIONS to your photography aspirations and life. Depending on where and how the product photos will be used, remember to capture plenty of photos for your purpose so that later on you don’t run short of them! Till then Keep Reading, Keep sharing. Keep evolving!

Do share this blog among your Photographer peers, Social media sites, groups, and acquaintances. Comment below to read your favorite photography-related topics at Chiiz. And Yes! Don’t forget to give the most important thing on which an artist proceeds- Your Valuable Feedback.

About the Author

Sudeshna Dutta is currently pursuing her B.Tech in Electronics from KIIT University. She believes that “A calm and composed mind brings more happiness than the pursuit of success coupled with constant restlessness.” Apart from dealing with circuits, and chips, her passion revolves around playing the keyboard. She prefers the music of all tastes and genres with the belief that “Every piece of music emanates from God.”
Insta: @Sudeshna Dutta

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