Fashion photography is everywhere. The world of fashion photography is fast-paced. It focuses on portraiture, posing, extensive lighting, and beautiful locations. This genre is evolving and changing as many photographers find their own aesthetic. There are thousands of other photographers trying to make a name for themselves. Like most areas, you need time and patience to learn. If you’re interested in learning all about fashion photography, from equipment to poses to post-processing, here are some simple tips to pave your way in fashion photography.
1. Understand fashion
Just as a photographer should know how to operate a camera, a fashion photographer should possess a basic knowledge of fashion. A good understanding of the subject will go a long way towards helping your career, so you must have a good knowledge of the history of fashion, fashion from different periods and eras, knowledge about designers, icons, and image-makers and current industry news.
Many photographers try to shoot fashion without knowing what fashion is. It shows. Don’t let some reading hold you back from the possibility of producing better work. Most materials on these topics are readily available on the internet now, so there is really no excuse.
2. Be ready for a change
In advance, always check the locations – better in a day or at least a couple of hours, so in case of unforeseen circumstances, you have time to find a backup option.
Sometimes, being already on the court, during the shooting, you realize that what you are shooting is not quite what you need. Do not be afraid to deviate a bit from the concept and experiment – remember that the final picture in your camera should suit you.
3. Take a picture any second
The most masterpieces are sudden. Your finger on the shutter button should always be ready to take a picture. At that moment, nothing exists except for you, the camera and the model. Concentrate.
Lighting is one of the most important areas to consider in fashion photography. Whether you are are using a studio space or photographing with natural lighting. Even using a simple set-up with one Speedlite needs preparation and practice. The photography means- “I write with light” and you must be able to correctly write with this light.
5. Looks are a major concern
Fashion photography is all about clothes and beauty, so pull all the elements of the scene and the model together to reflect this. For example, if the shoot focuses on the clothes– use make-up and hair styling to complement the garment – and vice versa. If you desire a provocative or seductive look opt for dark, heavy make-up and over-styled hair; alternatively for an innocent or natural feel choose subdued pastel tones, gentle makeup, and soft flowing hairstyles. Unusual looking folk bring interest and personality to the piece, whereas female models with large almond eyes, big lips, small chins and symmetrical faces are deemed “more commercial”.
6. Surroundings matter
Friendly, comfortable atmosphere is the key to successful shooting. A studio is an ideal place to perform a fashion shoot because then you can easily control lighting and stabilize conditions. If you are shooting in a studio environment remember to meter all areas of the scene to avoid unwanted shadows and the use of a separate light meter rather than the one in your camera, will offer a more accurate reading.
7. Get a partner
Fashion photography is achievable alone, but to step it up a gear rope in a friend, family member or photography student as an assistant. You would need an extra pair of hands to position reflectors, angle and reset lighting equipment, tweak the positioning of garments and clear the scene.
Read more magazines, see as much as possible fashion filming of famous photographers. Study them, arrange them, and remember: “Steal like an artist”
Update your portfolio and social networks all the time.
Activity in the network is very important! Do not forget to share backstages and the results of work with your subscribers.
Also read: WEDDING PHOTOGRAPHY: SHOOTING THE GLIMMER
Written By: Nishtha Goel
“Youngest explorer of the team, an amateur writer with bubbling optimism, Nishtha’s enthusiasm for her work is infectious. A bibliophile at heart, she loves to travel miles and connect to different people, in imagination as well as in reality.”